Dirty Little Secret

San Francisco’s only weekly variety show came to us with a straightforward goal: push them into the top tier of the City’s theatrical productions by increasing local buzz and reaching tourists. Sounds good, we said. Oh and by the way, said the producers, triple our ticket receipts.

So, borrowing a bit of the show’s panache, we went to work. We built an edgy campaign centering on Dirty Little Secret’s offbeat (and often racy) humor and cocktail culture. Our target audience is primarily hip City dwellers and the chosen media finds them via urban posters, coffee sleeves, postcards, and guerilla street performances. For the hotels, there are door hangers that should, well, get you out of bed. We’re still finalizing the work but, like Rose Pistola herself, you can be sure this campaign will get noticed.